Learn secrets of fast-growing brands including Coca-Cola, Sephora, NBA, NASA, Disney, Patagonia, and more
BOOK IS DESIGNED FOR:
Ace the five moments that matter most in building a community-based brand that is relevant & resonates:
30 academic studies from around the world
+
OVER 80 CASE STUDIES
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Kai D. Wright is a strategic advisor to C-suite executives, founders, and talent. He is a global consulting partner at Ogilvy and a lecturer at Columbia University. He has been recognized as a leader by Forbes, Adweek, Cablefax, C-Suite Quarterly, and the Advertising Research Foundation. He specializes in the convergence of communication, technology, culture, and digital. He studied economics at The University of Chicago and studied communication in graduate school at Columbia University. He resides in New York City.